Wednesday, June 12, 2013

Jamba juice: Juicy Secrets

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The well-loved lifestyle brand Jamba Juice finds its roots in sunny California 


but is now spreading its shade over the rest of the world, most notably in the Philippines. 

Thanks to The Max’s Group of Companies, Jamba Juice is now blending in stores near you. With two shops already open in Bonifacio High Street and Alabang Town Center, the iconic beverage has made its mark in Southeast Asia. The beverage that is leaving the world thirsty for more is also making a strong presence in the juices and healthy foods market locally, finding its way fast into the hearts of Filipinos in the metro.

Their healthy blended beverages complement the sweltering tropical climate and the new Filipino lifestyle geared towards healthy eating and active living.

Jamba Juice is known for using the highest quality fruits and the freshest ingredients from around the world. It is no surprise that one would find the Philippines’ own, home-grown bananas in their secret blends. Hopefully the world-renowned Guimaras mangoes are next in line to soon find their way into the menu of Jamba Juice.

“Jamba Juice sources the highest quality fruits from around the globe, which enables us to blend delicious, all-natural smoothies and juices,” explains Sharon T. Fuentebella, managing director of Jamba Juice Philippines. “We want to lobby the mangoes here in the Philippines because they are the sweetest of its kind. Locally sourcing mangoes can also help us ensure freshness, as well as claim social responsibility for the communities that rely on the Guimaras mango trade.” 

In a recent event, Jamba Juice launched its Give Me Five Initiative. Supported by the Bureau of Plant Industry–Guimaras National Mango Research and Development Center (BPI-GNMRDC) and the president and CEO of Jamba Juice, James D. White, the Give Me Five Initiative allows participants to donate one mango seedling for every five minutes customers ride on the Bike Blenders (stationary bikes equipped — with, yes, a blender.) 

Indeed, the juicy secret that is Jamba Juice is officially out. And it’s not only blending the best beverages in town, but also stirring up a great CSR campaign with each passing day. Help promote the Give Me Five Initiative by ordering your own nutrient-packed blend now. 

First published in PeopleAsia Mag/ photos from Jamba Juice Philippines

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